Watson’s launches children’s water, featuring an Aptar Sport Cap

Aptar's line of sport caps was created effectually safety, hygiene, convenience, differentiation, personality, and fun, making them suitable for children'south drinks and bottled water and sports drinks. Photograph - Aptar

As market competition for bottled h2o becomes increasingly intense, market partitioning is becoming clearer, and new markets like baby water, water for the elderly, and children's water are hitting store shelves. According to a report past UK food consulting visitor Zenith International, children ages nothing to 14 years business relationship for 26% of the world's population, and by 2021, the market place for children's water is expected to grow by 7% per year, with great potential for children's water in terms of scale.

Packaging innovations

A survey of more than v,800 students by the Chinese Center for Disease Command and Prevention establish that 65% failed to meet the recommended level of drinking 1,200 ml of water in a day. Creating a subdivided product to appeal to children, and lucifer their drinking habits is central to support this category's growth, which largely depends on packaging innovations to reflect the difference, and enhances the experience.

Recently, Watson's, a well-known domestic pure h2o brand, launched a purified water product in line with children'south drinking habits. It features innovative packaging with a refreshing, fun design, in addition to Watson'south established standard of zero impurities from loftier-temperature distillation. In contrast to Watson'due south traditional driblet-shaped bottle, this new package is arc-shaped and smaller – at only 200ml in size – making it easier for children to concord. In addition, the eye-catching drawing images of Super Wings on the label will attract a host of Super Wings fans!

The most notable feature of the packaging is that information technology abandons the traditional twist-off closure and uses Aptar's unique "archetype sports closure "(Original), which differs markedly from competing products. With a flip-top blueprint, it tin be opened with ane manus and is ready to drink on-the-go, with the colorful congenital-in suction nozzle able to command water period, and mirror children's drinking habits, making it both safer and more aseptic.

Aptar's line of sport caps was created around safety, hygiene, convenience, differentiation, personality, and fun, making them suitable for children's drinks and bottled water and sports drinks. Many leading water brands worldwide use original for their high-finish drinking water, and gained wide attention from consumers, due to its differentiated experience compared to the other solutions in the market today. The classic closure suits all neck end, such as 1810, 1881 and 3025, and can be customized with dissimilar colors, such as a dual-color ii-piece type and a pure color jumpsuit blazon, to meet the differing needs of brands and consumers.

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Source: https://packagingsouthasia.com/application/watsons-launches-water/

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